McDonald's brings back its eyebrow raising ad for Christmas

McDonald's Christmas ad
(Image credit: McDonald's)

McDonald's unveiled a brilliant ad directed by Edgar Wright earlier this year, managing to get the message across without even mentioning the name of the brand – or showing the logo. All it took was a series of repeatedly raised eyebrows to evoke the golden arches. The ad was such a hit that it's little wonder McDonald's has brought it back for Christmas.

The ad sees people departing various Christmas obligations early – from dull office parties to the annual nativity – to rush out for a McDonald's. And even if it might have one of the best logos of all time, McDonald's doesn't even need to show it – by now, we know what those raised eyebrows mean.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.