Pepsi's Coca-Cola trolling ad isn't as clever as it looks

(Image credit: Pepsi/Coca-Cola)

From Burger King vs McDonald's to Pepsi vs Coca-Cola, some brand rivalries feel as old as time itself. We often see brands poking fun at one-another, but in most cases, its the smaller of the two that tries 'punching up' at its more successful competitor. And in the case of Pepsi's most recent Coke-baiting campaign, it's arguably starting to look a little desperate.

The brand this month revealed its 'Tastes OK' ads, which prominently feature a Diet Coke can. While there's a clever joke at play (the 'OK' of 'COKE' is used to suggest that the drink tastes merely okay), the ad still serves to place Pepsi's competitor in customers' minds. And, even worse, some viewing the ad at speed might even think they're looking at a Coca-Cola ad.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.