Pepsi trolls Coca-Cola in provocative new ads

Like Apple vs Microsoft and McDonald's vs Burger King, Coca-Cola vs Pepsi is one of the most famous brand rivalries around. One of said cola brands is arguably a little more ubiquitous than the other – and Pepsi is making light of its role as the underdog in a series of amusing new ads.

The ads feature packaging from fast food joints including Burger King, McDonald’s and Wendy’s – all places where Coke is served. But with some clever photography (and perhaps a touch of Photoshop), the Pepsi logo appears hidden in each. Like all of the best print ads, the campaign is delightfully playful and self-aware.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.