Esports team gets a winning new look

FlyQuest logo
(Image credit: FlyQuest)

Rebrands tend to generate a mixed response, but here's one that's been immediately hailed as an improvement by almost everyone. The esports team FlyQuest has revealed its new identity, and it looks a lot better.

Founded in 2017, FlyQuest competes in the League of Legends Championship Series. But it's an esports team with a difference. Since launching a Go Green initiative in 2020 after Tricia Sugita stepped up as CEO, it's started focusing on social and environmental awareness. That's seen the team run campaigns to plant trees and to raise awareness of the plight of the world's bee population. 

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.