Provocative billboard ads give Ikea a taste of its own medicine

Vinterior ad
(Image credit: Vinterior)

Ikea is known for a wry sense of humour in its advertising. It often mocks advertising tropes in general, and it memorably poked fun at Apple in a direct send up several years ago. But now the shoe, or the TÅSJÖN slipper, is on the other foot. 

The vintage furniture firm Vinterior has created a cheeky billboard ad mocking Ikea, and it's been appearing directly alongside the Swedish furniture giant's own posters at London Underground stations. The piece even mentions the famous 'Swedish meatballs' sold at Ikea branches in the UK (see our pick of the best print ads).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.