IKEA takes a bite out of Apple in hilarious new ad

When your brand is as big as Apple, people are going to make fun of you no matter what you do. That's exactly what happened last week when Apple announced its new Mac Pro.

Despite the computer's impressive specs, people couldn't help but notice that its tower looked like a cheese grater. And to get in on the joke, IKEA Bulgaria has released this witty ad for its own lookalike product.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.