Why everyone's wrong about Apple's $999 monitor stand

Apple Pro Stand

You can't beat an Apple keynote for getting people riled. If there's not something in there that makes someone utterly furious then Apple's probably not doing its job properly. So it's no surprise that this week's WWDC 2019 reveal of the new Mac Pro has provoked a torrent of online scorn; not for the Mac Pro itself, but for the Pro Stand for its swish new Pro Display XDR monitor, which comes separately for $999.

What? $999 for a monitor stand? Is Apple stupid? LOLZ!!!

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.