Pepsi trolls Coca-Cola again in provocative new campaign

An advert for Pepsi Max Australia that shows a Coca-Cola can with the phrase 'OK' visible
(Image credit: Pepsi Max Australia)

Pepsi vs Coke is the biggest battle in soft drinks, and Pepsi's just launched another salvo. Its 'Tastes OK' campaign in Australia is a twist on the existing 'Tastes Better' tagline, which has made some clever use of optical illusions in the past to find the Pepsi logo hiding in the packaging of brands the stock its rival.

This time, it aims to point out a design flaw of sorts in Coca-Cola's own logo and packaging: the phrases 'OK' hidden in plain sight in the Coke name. Why settle for 'OK' when you could choose Pepsi Max?, the campaign invites people to ask themselves.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.