Everyone's still loving Pepsi's awesome optical illusion logo ad

Pepsi ad featuring Pepsi logo hidden in packaging
(Image credit: Pepsi/Future)

Pepsi might have unveiled a dramatic rebrand back in March, but the internet is still going wild for an ingenious print campaign based on its previous logo. Back in 2021, the soda brand launched a campaign showing its logo hiding in fast food restaurants – places where Coca-Cola is normally offered.

The ad has again (seriously, it's every other month) resurfaced on social media, and once again users are going wild for this fun, clever campaign. Across Twitter and Reddit, the ads are constantly doing the rounds – a clear sign that we might be looking at one of the the best print ads of all time.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.