Never forget that utterly ridiculous Pepsi logo design document

Pepsi logo
(Image credit: Arnell Group/Future)

With the news that Pepsi has announced a new logo, it's time to say goodbye to one of the more divisive designs of the 15 years. Fans are already calling the simpler, straighter and bolder new logo a "massive improvement" over the slanted 'globe' introduced in 2008. But as well as that logo, people are also saying farewell to perhaps the most ridiculous, hilarious design document of all time.

A leaked PDF offers an utterly mind-boggling glimpse into Pepsi's million-dollar rebrand from 2008. The design refresh centres around the word 'breathtaking' and, well, that's certainly one way of putting it. (Looking for inspiration? Check out the best logos of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.