Brilliant new Pepsi logo is more than just nostalgia

Pepsi logo
(Image credit: PepsiCo)

Three months into 2023 and we've already seen some pretty major rebrands from the likes of Nokia and Burberry. Now Pepsi has entered the ring with its first new logo design since 2008 – and it's a step both backwards and forwards.

Revealed today, Pepsi's first major rebrand in 15 years includes a new logo with a remarkably retro feel. The brand's iconic 'globe' design has been straightned out, and the wordmark (now a bold, upper-case sans serif) is right there in the middle of the logo. Which might feel slightly familiar to soda fans of a certain vintage. (Looking for design inspiration? Check out the best logos of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.