New Nokia logo reminds people of another controversial rebrand

Nokia logo
(Image credit: Nokia)

Remember Nokia? Once the king of mobile phones, the brand was overtaken by the likes of Apple and Samsung after the advent of the smartphone. And now, to signal a shift away from mobile phones, Nokia has unveiled a radically new logo.

Revealed before the official start of Mobile World Congress Barcelona this week, the new logo does away with Nokia's iconic typeface and navy blue colourway, replaced with a much lighter series of disembodied shapes. And the whole thing is reminding the internet of another recent (and much derided) rebrand. Looking for design inspiration? Check out the best logos of all time.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.