Turns out the new Buick logo design happened by accident

Buick logo
(Image credit: Buick)

When car-maker Buick unveiled a new logo last spring, it was met with some bafflement. Fans were a little confused by the updated design, with some likening the tri-shield logo to teeth, claws and, er, a beard trimmer. And now it turns out the rebrand pretty much happened by mistake.

Buick's design manager has told Automotive News that the new logo was a "happy accident." The sketch was an early concept featuring rough lines designed to be filled in later to more closely resemble the old design with its circular border. But General Motors President Mark Reuss spotted it, and "was intriguied." (Looking for design inspiration? Check out the best logos of all time.) 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.