Is the new I love NY logo really that bad?

It's one of the most famous logo designs around, created by one of the most famous designers. Milton Glaser first sketched his 'I Heart NY' design on a scrap of paper in the back of a taxi – but from those humble beginnings, it went on to become iconic. Did it need updating? Judging by the response to a new campaign, no.

Unveiled by city officials this week, the new 'We heart NYC' campaign is  designed to promote the city as it bounces back from the COVID-19 pandemic. And it's clearly based on Glaser's effort, both in name and design. But while the original is arguably one of the best logos of all time, this new version has prompted ridicule online.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.