5 ads that tried to be cool, but failed

Over the years, many highly successful advertising campaigns have either surfed the wave of popular culture, or in some cases, managed to subvert the status quo and garner a cult following all of their own.

A great ad can be an artform in its own right, boosting a brand’s credibility by combining a killer idea with skilful execution and top production values.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.