10 killer examples of illustrated ad campaigns

From Black Pencil-winning animated campaigns such as Honda Grrr, to a string of iconic illustrated posters over the decades for the likes of Coca-Cola and Guinness, illustration and advertising have long been happy bedfellows.

Whether it's creating fantastical worlds, grabbing attention with on-trend styles or conveying abstract ideas, illustration can be a fantastic communication tool for advertisers. Read on for 10 stand-out illustrated ad campaigns, created for household-name brands in recent years...

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.