Skip to main content

The designer's guide to using images more effectively

Images are an integral part of the design process, and when it comes to selecting them and using them in a project, it's important to make the right choices: one of them speaks 1,000 words, after all. 

So whether you're art directing an on-location photoshoot for a glamorous ad campaign, or searching a stock image library for the perfect visual asset for an email newsletter, you should still apply a discerning eye and not settle.

While there's no one-size-fits-all approach, there are a few key dos and don'ts for using images in your design projects – and some hard and fast rules for using them for different purposes, from catching attention to making the hard sell.

Read on for our essential guide to using images more effectively in your design work. We will continue to add to this collection with more tips and advice each month...

01. How to use images in graphic design

02. How to use images in digital design

03. How to source the best images

Nick Carson
Nick Carson is a content strategist and copywriter, and former editor of Computer Arts. He is also chair of judges for the Brand Impact Awards.