How to choose a typeface for the digital world

digital typography random letters
(Image credit: Pablo Lagarto via Adobe Stock)

Typography is much more than just choosing a font – it plays a fundamental role in shaping a brand’s identity and influencing user experience in the digital world.

From the moment a visitor lands on a website or opens an app, typography helps set the tone, convey personality, and guide users through content seamlessly.

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Rodolpho Henrique
Designer, Google

Rodolpho is a multidisciplinary digital designer working at the intersection of product, brand, and technology. Currently, at Google, he designs digital products used by more than 3 billion people worldwide. Before that, he was a Design Director at McKinsey & Company. Over the past 13 years, he has been transforming ideas into first-class digital experiences for startups and big leaders.

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