5 ways to create better brand imagery

Clever and unique use of imagery can have a transformative effect on a brand's impact. The best logos can create a powerful visual association that goes far beyond the actual design itself.

It's worth pointing out that 'brand imagery' is different from 'brand image'. A brand's image is that intangible, emotional quality that brands constantly strive to improve in the minds of consumers, formed from a broad kit of parts, including the promises a brand makes and the actual experience it delivers.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.