5 logo design trends for 2018

A great logo, now more than ever, must cut through an awful lot of noise. The art lies in working out exactly how you do that. As with branding trends, typography trends, and graphic design trends in general, knowing which logo trends are proving popular with audiences right now is a useful tool – whether you want to capitalise on a trend, give one your own take or do something completely different.

Here we're taking a look back at the trends that shaped logo design in 2017 to forecast the biggest trends of 2018. There's a lot of overlap in the logo design trends we've picked out here. Some logos – the best of them – used two or three trends.

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Gary Evans is a journalist with a passion for creative writing. He's recently finished his Masters in creative writing, but when he's not hitting the books, he loves to explore the world of digital art and graphic design. He was previously staff writer on ImagineFX magazine in Bath, but now resides in Sunderland, where he muses on the latest tech and writes poetry.