Why the SYFY rebrand avoided traditional genre visuals

Communicating to a fanbase isn’t always easy. As a brand you’re talking to an audience that knows its preferred subject inside-out and will be all-too eager to call you out if it spots a misstep in your messaging or imagery.

For the global, multi-platform media brand SYFY, the situation gets even more complicated as it caters to a diverse range of interests. It covers genres including science fiction, fantasy, horror, supernatural and the paranormal, with the different TV shows, movies, comics and other things it reports on having little in common when it comes to creating an overarching aesthetic.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.