Penguin brand's new logo follows 2017 design trends

This week saw Penguin Random House's non-fiction imprint, Ebury, rebrand itself with a less corporate and more creative logo that appears to cash in on some of 2017's biggest design trends.

Designed by London-based studio Form, the centrepiece of the new look is a capitalised letter 'E' wordmark. This isn't the first rebrand we've seen this week that's based on this idea. Just a few days ago we saw how Elton John's new visual identity pulled a similar trick with its star-shaped glasses inspired lettering.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.