7 examples of 2017's biggest logo design trend so far

April seems a little early for a logo design trends article, no? We’d usually agree, but when one trend is so in-your-face that you can’t ignore it, we felt it our duty to share. And we’re not predicting a trend – we’re providing evidence in the shape of seven logo redesigns that have all utilised one seemingly obvious trait.

So what is 2017’s biggest logo design trend so far? It’s what we’re going to call wordmark uppercasification*. Agencies are hitting the caps lock button in order to add emphasis and gravitas to the client’s logotype in the first quarter of 2017. This could end up being a bit SHOUTY, but the application of an agreeable typeface does the job of softening the aggression that uppercase usage can impart.

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