5 ways to use shape psychology in logo design

Shapes, like colours, have built-in associations that can have a significant impact on your logo designs, and make them more memorable too. From the smooth curves of McDonald’s and Nike, to the strong, stable squares of Microsoft and the BBC, to the powerful triangles of Mitsubishi or Caterpillar – even the most basic shapes can become iconic.

We’ve already explored the role colour psychology plays in branding: read on to discover how five different shapes and angles can affect a logo design…

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Nick Carson
Content strategist and copywriter

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.