The best fashion logos, according to the experts

fashion logos on a pink background
(Image credit: Loewe, Chanel, Louis Vuitton, Versace, Future)

Fashion is a huge industry, employing millions of people including print designers, advertising experts and graphic designers. No matter the price point and customer base, some fashion industry logos become household names, while others become cult favourites among insiders, linked to their unusual designs, their adverts or their collaborations.

But what makes a good fashion logo? Harry Hoskyn, creative director at Spring Studios, explains the appeal: “It’s far more than a vector: it's the association that we have with the brand, the power to become part of our everyday visual vocabulary – high or low.”

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Polly Allen
Freelance journalist and marketer

Polly Allen is a freelance journalist and marketer based in Bristol. She specialises in travel and lifestyle journalism, including art reviews. As a marketer, she has worked for the charity sector, the travel industry, the museum sector, and healthcare organisations.