Loewe and On’s weird logo mashup could be the start of a new design trend

Loewe / On / Future
(Image credit: Loewe / On)

What do you get if you combine two of the best fashion logos? An illegible anagram is what. But it might just be the start of a new logo design trend. 

For their new collection, Loewe and On have not only mixed their fashion styles but they've also combined their brand marks to give birth to a strange hybrid logo offspring. The marks combines elements from each brand's identity.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.