Spotify's new font means a new logo too

New Spotify logo
(Image credit: Spotify)

Font design is a challenge for many brands, and especially for one like Spotify. How to you create bespoke font designs for a brand whose product encompasses every genre and era in music history? After poring over old music posters and album art, designers were unable to settle on one single style to capture the brand's identity, so they took inspiration from music – more specifically from mashup culture. 

The result is Spotify Mix, a medley of typographic styles that's rolling out in text and in the Spotify logo (see our guide to typography design concepts for inspiration for your own work).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.