New 2025 World Games logo features an adorable hidden optical illusion

A new logo with an optical illusion? We'll have some of that! The World Games aren't as famous as the Olympics, but they're gaining traction, and the new logo design may just win over some more interest in time for the Chengdu 2025 event.

At first glance, it's a symmetrical geometric design that recalls the colours of the Olympic games logo minus the blue. But there's actually a whole bunch of hidden symbolism in the design. Can you see what it is yet?

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.