Everyone's still talking about that outrageous Pepsi logo design document

Pepsi logo
(Image credit: Arnell Group/Future)

Last year, Pepsi revealed a new brand identity, including a brand new (or is that old?) logo. With the trend for resurrecting heritage branding gathering page, we're seeing lots of big brands take a leaf from their own history books. But lurking within the Pepsi archives is something far more ostentatious than any of its actual brand assets.

The previous slanted 'globe' was introduced in 2008. But what not a lot if people know is that the design was accompanied by perhaps the most ridiculous, hilarious design document of all time – and people are still talking about it right here and now in 2024. (Looking for inspiration? Check out the best logos of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.