Logo design can be a delicate art – a great concept must balance the need to communicate the essence of the brand in question, whilst also standing out from the crowd. Here's one that does neither.
A TikTok user has gone viral after sharing the logo a designer allegedly charged him $250 to create. The design, made for Dar Amor Bracelets, is basically the name Dar Amor Bracelets written in a word processor. Seriously. One of the best logos of all time, this ain't.
@daramorbracelets (opens in new tab) ♬ Stan Mariano - Sterling Silver (opens in new tab)
In the video (above), Ryan Clark reveals the logo, which makes even some of the worst logos of all time look half-decent. What we're looking at here is literally the title of the company typed in a sans-serif font, above the slogan ('give love') typed in, um, the same font – but smaller. The designer could have at least tried one of the best free fonts to make it look a little less like the front page of a corporate presentation.
Clark even shared some of the email exchanges between him and the designer, who describes their work as "minimalist" and "easy to read". Which, yeah, it is – but then so was the shopping list I typed up on my phone this morning.
After the clip went viral, the internet did what the internet does best, and roasted everything about the design. "As a graphic designer, I'm laughing because he took minimalist to a new level," one user comments. But best of all, some users sent over their own improved logo designs, which Clark shared in a subsequent video (below).
@daramorbracelets (opens in new tab) ♬ ABCDEFU Romantic Version - TylerShawMusic (opens in new tab)
Still, they say there's no such thing as bad press – and with Clark's video racking up over 10M views, we have a feeling a few more people now know about Dar Amor Bracelets (opens in new tab) and its mission to "provide street dogs in Mexico a chance at a better life". Think you could design something better? We think so – so head over to our guide on how to download Photoshop.