Your annual reminder that these terrible logo designs actually existed

Mama's Baking logo on a napkin with coffee in a plastic cup
(Image credit: Mama's Baking)

Design can be a hugely rewarding profession. You get to create enduring work that people remember, and that just perhaps in some small way makes the world a better place... or maybe your work just gets ridiculed forever. As we reach the end of another year, any designers out there with regrets about personal design blunders or oversights over the past 12 months can take solace in recalling some of the unbelievably bad logos that once saw the light of day, and how one designer set out to fix them.

Bad logo designs crop up all the time (Meta, Volvo and Calendly were the protagonists of some of the biggest controversies of 2021, and this year even saw some brands jump on a TikTok trend by posting intentionally bad logo designs). Many bad logos are simply forgotten about and consigned to history, but some real clangers retain their place the design hall of shame forever. It's these that designer Emanuele Abrate sought to fix in his 'Worst Logos Ever Redesigned' project, which is still gaining praise today.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.