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Is this unfortunate logo design the worst of 2021?

Calendly logo
(Image credit: Calendly )

With the end of the year around the corner, we're reflecting on the many logo designs we've seen in 2021. From stunners to shockers, we've seen designs across the entire quality spectrum – and here's one that fell squarely into the latter camp thanks to its rather unfortunate resemblance. 

Calendar and scheduling tool Calendly revealed a new logo that was allegedly designed to the tune of $1.5M this year. Clearly the company was feeling flush – which might explain why the symbol looks so much like a birds-eye view of a toilet. We were truly bowled over by this design, and not in a good way. Not in a best logos of all time kind of way. 

Calendly logo

The offending design (Image credit: Calendly)

Created by Pentagram (opens in new tab), the new Calendly (opens in new tab) logo features a rounded hexagon inside a hollow letter 'C'. The studio says the new logo was designed to be “engaging, expressive and versatile,” and to reflect the platform's "intelligent design, improved workflows and incredible ease of use.”

But ever since the logo was revealed the internet has seen one thing. A toilet. The redesign reminded several social media users of Airbnb's controversial rebrand of 2014 – which, let's be honest, nobody is complaining about anymore. With that in mind, it's possible that the toilet association will wash away. That said, we're not sure we'll ever be able to unsee it.

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And even taken at face value, with all toilet resemblances removed, the logo is a little too busy for our tastes. The combination of the round, curved 'C' and the hexagon is somewhat jarring – even messy. 

Indeed, from the new San Diego Zoo logo to Rolls-Royce's luxurious new identity, we saw plenty of sensational new brand identities from Pentagram in 2021, but the Calendly rebrand certainly hit a bum note. Still, even the biggest tech giants are prone to the odd logo mishap – just look at Google's Play logo design crime. If you fancy embarking on a design project of your own, check out today's best Adobe Creative Cloud deals below. 

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Daniel Piper
Daniel Piper

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).