Stunning Rolls-Royce rebrand is a detail-driven triumph

Rolls Royce logo
(Image credit: Pentagram)

Luxury car brand Rolls-Royce has rolled out a brand new identity, including a redesign of its iconic emblem. As part of an evolution from car manufacturer to "the world's leading house of luxury," the company is promoting its Spirit of Ecstasy figurine to its main logo, while the 'RR' monogram takes a back seat.

Designed by Pentagram, the new Spirit of Ecstasy symbol (below) has been flipped to face the right, with details pared back to allow a bolder and more minimal design. The new symbol was designed with digital in mind, as the former was "too complex". For more iconic designs, take a look at our best logos of all time.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.