Charity rebrand shows the simplest ideas are the best

UK charity Bloodwise has revealed a brand new name as well as a new visual identity designed by Pentagram's Marina Willer. Now known as Blood Cancer UK, the charity hopes its new, descriptive name will help it reach the people who need the people who need it most.

At the centre of the new visual identity is the logo: a hand-drawn heart, placed at an angle so as to also resemble the letter 'B'. It's an ingeniously simple design that not only emphasises the charity's name and focus on blood cancer, but also conveys a sense of kindness and compassion. According to Pentagram, the 'B' also stands for the word 'Because', which is the focus of the charity's latest poster campaign.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.