Watch out Amazon, there's a new smile logo in town

NABS rebrand logo on a yellow background
(Image credit: Nice and Serious)

Did you know there's a charity that specifically supports mental wellness in the advertising, media and marketing industry? NABS has been around for over a century and it's just got a new identity courtesy of creative agency Nice and Serious.

Aiming to deepen NABS' impact and visibility, the rebrand is built around the idea of 'The Unstoppable Ally' – as NABS seeks to focus on advancing mental wellness in industry culture, making them more than just a support service. It launched on Wednesday, in time for Mental Health Awareness Week 2025 (see our piece on The Coffee Foundation for more branding/mental health crossover).

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Rosie Hilder
Deputy editor

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.

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