Volvo's minimal new logo falls flat (literally)

A comparison between two Volvo logos.
(Image credit: Volvo/Future)

Time and time again we see companies swapping out their well established logo for a newer design that doesn't always hit the mark. Unfortunately for Volvo, its time has come around and the internet aren't loving its new flat design logo. 

The Swedish car manufacturer has sported a number of logos since its opening in 1927, getting simpler and simpler as time has gone on. It was only in 2020 that we saw Volvo scrap its famous circle/arrow combination for a simple text-based logo of the word 'Volvo'. That didn't last for long though, with eagle-eyed Facebook users, spotting that the car brand changed its profile picture to a new logo featuring that iconic circle and arrow design. (Can it retain its place in our pick of the best car logos?)

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.