The new Pringles logo has the internet divided — but we love it

Four of the new Pringles cans.
(Image credit: Pringles)

In recent years we've seen plenty of logos getting a flat redesign, and while some look like a fresh upgrade, others don't always hit the mark. According to some, the lovable Pringles mascot is the latest to have fallen victim. 

The crisp company has rebranded with a spanking new logo, font and packaging design for the first time in 20 years. It's still the same old Julius Pringles we know and love (because apparently he has a name), but he's now sporting a flat design instead. If you're looking to redesign your logo, make sure you check out our 15 golden rules for crafting a logo

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.