Google Photos’ new logo falls flat

Google logo
Google Photos' old logo (left) vs. the new version (right) (Image credit: Google/Future owns)

Google has released a huge update for its popular Photos app, including a simplified design and a brand new map view. But perhaps the most immediately noticeable aspect of the update is a new Google Photos logo.

The app logo has been flattened, with each of the four shapes now rounded instead of pointed. Logo design inspiration (opens in new tab) can come from many places, and in a blog post introducing the redesign, Google says (opens in new tab) the pinwheel (those lovely windmill beach toys) design is a nod to childhood and nostalgia. But some aren't totally sold on the simplified new look.

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Google claims to have retained "that familiar pinwheel shape to remind you of past memories," but we're not sure the pinwheel itself is particularly recognisable in this simplified form. The removal of both the two-tone shading and overlapping pointed shapes has led to the loss of a certain tactile quality, making the semicircles simply look like four separate abstract shapes. As one designer suggests (below), perhaps the logo's colours could have been simplified without losing the familiar overall shape.

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One Twitter user has even spotted a resemblance between the new Google Photos logo and that of a certain American supermarket chain. Indeed, it seems Google's new design is only a few Photoshop shortcuts away from turning into a fruit bowl.

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Still, although it might not scream 'pinwheel' to us, we'd say Google's new logo is a nice, clean example of flat design – the rounded edges might be more abstract, but they're more consistent with the round logo design for other Google services such as Chrome and Maps. 

While users will hopefully adjust to the new logo over time, when an icon greets a them on their home screen every day, it's important to get it right – something Apple is currently finding out the hard way with the backlash to its brand new MacOS Big Sur icons

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Daniel Piper
Senior News Editor

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).