Old (right) vs new (left)(Image credit: British Rail/Future owns)
It's hardly the most exciting logo in the world, but the British Rail design is certainly recognisable. Featuring two horizontal lines and a left and right arrow, the all-red icon is pleasingly simple – or at least it was until this morning.
The organisation has revealed a new logo, designed to promote the environmental benefits of rail travel, featuring not one, not two, but five shades of green. Far from being one of the best logos of all time, the green goblin is turning heads for all the wrong reasons – and even the designer of the original logo isn't happy.
This #WorldCarFreeDay why not leave the car at home and take the train to cut carbon emissions by two thirds!#WeMeanGreen #LetsGetBackOnTrack pic.twitter.com/vG2IvTFKlSSeptember 22, 2021
Talking to the Guardian, Gerry Barney, who designed the original logo in 1964, called the new green update "a load of old bollocks". "I could understand it if they had just swapped red for green," he said. "But why on earth have they got that many colours? It's a mess."
And it seems Twitter agrees. "Too many greens spoil the broth," one user comments, while another adds, "They’ve managed to take a simple graphic representation of train travel and remove all meaning." Indeed, we doubt many designers are feeling green with envy over the new logo.
1. Open British Rail logo in Paint2. Select the green column on the palette function & fill each line3. Buy a big bag to put the money inA pretty lucrative hour of work from the looks of it pic.twitter.com/jb8CNOeTatSeptember 22, 2021
As many have pointed out (including Barney), the issue here isn't so much the fact that the logo has been turned green, but that the designers apparently couldn't decided which green to go for – and so opted for what looks like fifty shades. Plenty of users have already demonstrated that the logo would be a much classier affair if stuck to a single hue.
Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
