"Rubbish" new British Rail logo has the original designer fuming

British rail logos
Old (right) vs new (left) (Image credit: British Rail/Future owns)

It's hardly the most exciting logo in the world, but the British Rail design is certainly recognisable. Featuring two horizontal lines and a left and right arrow, the all-red icon is pleasingly simple – or at least it was until this morning.

The organisation has revealed a new logo, designed to promote the environmental benefits of rail travel, featuring not one, not two, but five shades of green. Far from being one of the best logos of all time, the green goblin is turning heads for all the wrong reasons – and even the designer of the original logo isn't happy.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.