The Airbnb logo has 4 hidden meanings – can you spot them all?

Airbnb logo and shocked face emoji
(Image credit: Airbnb/Future owns)

We've seen plenty of controversial rebrands over the years, but none have got people talking quite as much as the current Airbnb logo, first revealed in 2014. The design was derided for resembling, among other things, female genitalia. And it seems the logo is still surprising people seven years later.

A TikTok video has gone viral, revealing the three "hidden meanings" of the Airbnb logo (spoiler alert: none of them are the resemblance mentioned above). Like many of the best logos, it turns out there's a lot going on within this apparently simple design.


What else can you see in the Airbnb logo? 👀 #logo #logodesign #Airbnb #hiddenmeaning #logos #logodesigner

♬ She Share Story (for Vlog) - 山口夕依

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.