The Toyota logo has an ingenious hidden message

Toyota logo
The 'three oval' logo was introduced in 1989 (Image credit: Toyota)

Car logos are often among the most recognisable in the world, and Toyota's is no different. The three-oval design is, at first glance, rather uncomplicated. But as social media likes to remind us every few months, there could be a little more to it than meets the eye.

Many famous logos contain hidden messages – we'll never forget the first time we saw the arrow inside the FedEx logo (currently top of our list of the best logos of all time). It seems the three ovals within Toyota's current logo, introduced in 1989, can spell out every letter of Toyota (with the help of a little creative highlighting).

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.