Subway drops its logo in bold new billboard

Subway billboards
(Image credit: Subway/Publicis Worldwide)

What do Nike, Apple and Starbucks have in common? They all removed the text from their logos in recent times, with McDonald's going one step further with its recent advertising campaigns by removing words, logo, pictures and its brandname across various designs. And Subway has now decided to follow in its foot(long) steps by removing all trace of branding for a new billboard campaign in Australia. See it above.

Featuring only a close-up picture of the 'iconic' sandwich, the campaign exudes confidence that consumers will recognise the Subway brand without any signposting beyond the actual product itself. Bold, indeed, but is it a risky move? (Check out our roundup of billboard adverts for more advertising on a giant scale.)

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.