Volkswagen's April Fool's joke backfires disastrously

In the internet age, it can be hard for brands to keep anything secret. Take Apple, for example – by the time a new iPhone rolls around, the cat has usually very much left the bag, thanks to months of inevitable leaks. Now, a new rebrand for car manufacturer Volkswagen has accidentally been revealed early. But after a day of ridiculous confusion, it turns out the whole thing was a disastrous attempt at humour by the brand.

So, a press release on the company's website revealed an entirely new name for Volkswagen's US operations, designed to promote its shift towards electric vehicles. But with said release swiftly deleted, it seemed that someone at the automative brand was a little too eager to hit Publish.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.