The McDonald's logo, like you've never seen it before

McDonald's posters
(Image credit: Leo Burnett London/McDonald's)

McDonald's arches are so iconic they have even inspired their own haircut (hello '90s), and the fast food giant is now so sure you'll recognise its logo, its latest ad campaign only displays half an arch. In a series of ads that sees a golden curve soaring over the rooftops, McDonald's uses just a portion of its arch to highlight its home delivery service – and we think the campaign is an Arch De Triumph (sorry).

Sounds bold, but McDonald's has been displaying this level of confidence for a good while now, with ads worthy of our best print ads roundup. In fact, this half-logo is the most the symbol has been seen in ages, with recent examples relying purely on the brand's recognisable typography and colour palette. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.