Genius new Kit-Kat ad sums up lockdown perfectly

Kit-Kat's 'Have a break. Have a Kit-Kat.' is one of the most famous and longstanding advertising slogans in the business, known and quoted by millions globally. And a new (unofficial) ad has been created, which plays on that sentiment by bringing it into the current world of work. It's so topical, it hurts. 

Designed as part of a Twitter challenge, the ad shows a daily schedule, totally consumed by Zoom meetings, with a Kit-Kat duo blocking out two slots in the middle, at 3pm. It's simple, relevant and completely on-brand. In fact, it's so clever, many are praising Kit-Kat itself for the genius, before realising it actually has nothing to do with the brand, officially. Want to make your own? Try these Photoshop tutorials.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.