Genius new Kit-Kat ad sums up lockdown perfectly

Kit-Kat's 'Have a break. Have a Kit-Kat.' is one of the most famous and longstanding advertising slogans in the business, known and quoted by millions globally. And a new (unofficial) ad has been created, which plays on that sentiment by bringing it into the current world of work. It's so topical, it hurts. 

Designed as part of a Twitter challenge, the ad shows a daily schedule, totally consumed by Zoom meetings, with a Kit-Kat duo blocking out two slots in the middle, at 3pm. It's simple, relevant and completely on-brand. In fact, it's so clever, many are praising Kit-Kat itself for the genius, before realising it actually has nothing to do with the brand, officially. Want to make your own? Try these Photoshop tutorials.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.