Horrific Weetabix baked beans tweet prompts hilarious brand pile-on

You must have seen that Weetabix tweet by now. If not, and we're not sure we can get through the next sentence without heaving, we mean the one that features a bowl of the fibrous brown breakfast cereal covered in... baked beans. We've never seen anything quite so disgusting.

But the ingenious marketing strategy has got everyone talking. And we mean everyone. A truly hilarious Twitter thread has sprung up, with brands from KFC to the NHS offering up their opinion on the hideous combination. It's a showcase of how to use brand voice to engage and entertain, and we've certainly never seen so many brands get involved with a singular issue before. 

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.