Horrific Weetabix baked beans tweet prompts hilarious brand pile-on

You must have seen that Weetabix tweet by now. If not, and we're not sure we can get through the next sentence without heaving, we mean the one that features a bowl of the fibrous brown breakfast cereal covered in... baked beans. We've never seen anything quite so disgusting.

But the ingenious marketing strategy has got everyone talking. And we mean everyone. A truly hilarious Twitter thread has sprung up, with brands from KFC to the NHS offering up their opinion on the hideous combination. It's a showcase of how to use brand voice to engage and entertain, and we've certainly never seen so many brands get involved with a singular issue before. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.