You must have seen that Weetabix tweet by now. If not, and we're not sure we can get through the next sentence without heaving, we mean the one that features a bowl of the fibrous brown breakfast cereal covered in... baked beans. We've never seen anything quite so disgusting.
But the ingenious marketing strategy has got everyone talking. And we mean everyone. A truly hilarious Twitter thread has sprung up, with brands from KFC to the NHS offering up their opinion on the hideous combination. It's a showcase of how to use brand voice to engage and entertain, and we've certainly never seen so many brands get involved with a singular issue before.
Check out the highlights below, and to make your own splash on social, make sure you choose the right social media platform for you.
It’s a no from us hun, but these are for later 🥴 pic.twitter.com/BRNxT4B5VHFebruary 9, 2021
Other brands got in on the Photoshopping action.
Papa. Stop.February 9, 2021
While others played on their heritage...
Being neutral in these battles is complicity.February 15, 2021
Even the NHS weighed in with an expert opinion.
Never thought I would see the NHS roast Weetabix on Twitter.February 12, 2021
Weetabix replied to some of the sass...
Don't worry guys, there's one for you too... pic.twitter.com/BHVSaQDfXpFebruary 9, 2021
And BMW took the opportunity to make fun of itself.
Hold on, are you telling me my BMW has indicators? Where do I find them, and can someone remind me what they’re for again?February 12, 2021
We especially enjoyed rival brands coming together to fight this monstrosity...
Let’s set aside our differences to prosecute this under the Geneva Convention.February 9, 2021
And the public had some opinions, too.
You clearly haven't had the pleasure of this horizontally sliced bread. pic.twitter.com/lwHEj0XQw5February 9, 2021
Head over to the original thread (opens in new tab) to explore the wealth of responses to Weetabix's post, which shows levels of camaraderie wholly at odds with Intel's approach to advertising last week. Missed it? Catch up on how Intel attacked Apple in its latest ad campaign (it backfired spectacularly).