Intel's attack on Apple backfires spectacularly

In case you haven't noticed, a rivalry has begun between two tech giants: Intel and Apple. The two have been firm partners since 2005, but Apple began untangling itself from Intel when it began production of machines containing a self-made silicon chip last year. With rumours of Apple going totally self-sufficient as soon as March this year, we've been waiting to see how Intel would react. 

So far, responses have been limited to rumours of Intel stepping up the capability of its own processors. But Intel has just changed the game with an advertising campaign designed to go straight for the jugular.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.