Evian's biting response to 'familiar' Coors Light rebrand is just too good

Pick up a can of Coors Light today and you'll be confronted with a redesigned visual identity. The can is adorned with graphics of blue and silver, snowy mountains set against a light background, with the brand name swirling above in a red script font. Refreshing, right? But you might feel you've seen it somewhere before.

That's certainly how mineral water brand Evian has received the redesign, and it has let its feelings known on Twitter in a diss so design-y we couldn't contain our applause...

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.