8 brands that rule at social media

Getting social media right isn't easy, but it's an essential tool for brands wanting to keep themselves in the minds of their customers. All too many companies set up social media accounts and then either forget about them or use them as a straight marketing channel. That's never a good look, regardless of how impressive your Instagram fonts are.

To give you some ideas on how to create a social presence that'll reel the punters in, we've found eight brands that are killing it on social media right now. Whether you want to work across multiple social media platforms, develop a distinctive brand voice that customers will identify with, or simply promote your brands in ways that traditional marketing techniques don't allow for, you'll find some inspiration here. 

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.