Why everyone’s in a flap about the Tories’ JFC stunt

Creative Bloq's readers will be well aware of the power of advertising. A good campaign can propel your business to new heights; a misfire can ruin you. While politics obviously comes with its own brand identities, rarely has a party embraced the language of modern-day brand campaigns in quite the same way as the Conservatives with their recent JFC stunt, in which they called Labour Party leader a chicken via mock KFC branding. Here's everything you need to know about why everyone's in such a flap about the campaign.

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Ruth Hamilton

Ruth spent a couple of years as Deputy Editor of Creative Bloq, and has also either worked on or written for almost all of the site's former and current print titles, from Computer Arts to ImagineFX. She now spends her days reviewing mattresses and hiking boots as the Outdoors and Wellness editor at T3.com, but continues to write about design on a freelance basis in her spare time.